Instagram post for
Make The Cut
Running Make The Cut was a great adventure and taught me a lot of new skills, including how to establish a unique brand identity from scratch, how to create engaging graphics and marketing material and how to edit, colour grade, caption and sound edit video content using Blackmagic’s DaVinci Resolve software.
Above, an Instagram post I created to introduce my sole-trader company, Make The Cut. The idea was to use my company logo and colour scheme to create a post that is geometric, eye-catching and simple.
I wanted the text to be informal and conversational to show that I am approachable and would provide a bespoke service. At the time of making this I already had my first three ongoing clients. I wanted to establish a Social Media presence to provide legitimacy rather than to specifically look for new clients as such.
Below are some more examples of Social Media content I made during my time working as a Social Media Content Creator… This is only some of my work as I created A LOT of content working for Keller and Make the Cut!
